Marketing exercise: THC-infused runners gel
Taking the runners high to a whole new level. Mid run refueling reimagined
Overview:
A personal exercise in ideation, BI, and deck building. I’m not a runner per-say, I get my roadwork in for boxing and on occasion sneak a run in with my friend who is.
This idea came to us while he was prepping for his half-marathon a few weeks back, we joked about trending topics and this one came to mind.
Notes
- Numbers have lazily been researched, obviously not pitchable without legitimate sourcing and checking
- Manufacturing and actionables have been exlcuded because I couldn’t find a happy way to visually express them
- State regulations requirements have just been AI-generated
- Nowhere near enough risk analysis (although that’s an entire field of study so it’d be cool to actually research and define)
- I kept it to 8 slides (I thought to keep it to 10 but then I thought to go a step further and really condense the sample)